Simple, because your target audience not only want them, like them and keep them but they expect them. Yes folks it is that time of year again, summer shows are on the horizon, you are either being invited to one, exhibiting at one or being dragged around one.
So what is the most important thing you need to do? PLAN, plan how you will spend your time on the day, prepare so you can be the one who has ‘THE’ best question to ask, and most of all if you are exhibiting don’t forget about your freebies. The sooner you order them the more choice you have, the more you buy the cheaper they will be and so on and so forth.
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